London Tech Week
Client
London Tech Week is a leading event in tech, uniting the most innovative thinkers and talent of tomorrow in the UK and globally while providing a platform for the tech ecosystem to drive change.
Challenge
London Tech Week works with selected media partners to amplify its brand reach and engage a wider startup community. Within media partnership the brief was to showcase how tech is transforming business and society and reach a new audience with our dedicated news media.
Services
Media Relations, Brand Marketing and Media Coverage
Leta Digital increased brand awareness that extended beyond London Tech Week's existing audience to over 350,000 readers to establish it as the leading event within the tech community.
Solutions
Leta Digital agency provided an array of innovative services. We deployed cutting-edge brand awareness campaigns via forged strategic partnerships with influential media outlets and curated press content for print and digital platforms. Leveraging the power of media relations and brand marketing, we aimed to maximise visibility and engagement for London Tech Week.
We partnered with renowned news media outlets which attended London Tech Week and conducted insightful interviews with startups and founders, generating compelling articles that were published and read by over 350,000 audience in the UK. Expert media coverage increased London Tech Week's credibility, expanded its brand reach and engagement of the startup community.
Results
By leveraging brand strategies and media relations, Leta Digital achieved enhanced brand awareness, increased engagement within the tech community and secured prominent media coverage for London Tech Week. Media partnership amplified London Tech Week's brand and reinforced its credibility while media coverage drove interest among international entrepreneurs and a wider tech community.
Curated articles in media showcased the unique concept of London Tech Week and the startup talent it fosters. Our digital agency's expertise in brand marketing and media relations contributed to strengthening the London Tech Week’s position as the leading event within the global tech industry.
