Abbey Point Hotel
Client
Abbey Point Hotel is a modern 3-star hotel in London with a brand new development.
Challenge
The primary challenge was to enhance brand visibility and drive direct bookings through the full-stack development of a new website. Leta Digital launched a digital strategy to reveal the unconventional brand transformation at Abbey Point and to increase direct room bookings in the highly competitive hospitality market.
Services
UX & UI design, Full-stack Web Development, Responsive Mobile Optimisation, Google Console & GA4 set-up, CMS set-up, Brand stylesheet
Leta Digital developed the new website and digital strategy for Abbey Point Hotel which resulted in unique visitors acquisition increase by 110% and direct bookings growth by 2% of the revenue in just 2 months.
Solutions
Abbey Point Hotel set a brief to launch its brand-new development, renovated rooms and modern amenities, including sustainable contemporary design and environmentally friendly electric vehicle charging points. Leta Digital developed a strategic approach to web development, coupled with a focus on user experience, data analytics and digital optimisation to successfully address the client’s challenges.
The new website not only increased brand awareness but also translated into tangible business growth through enhanced online visibility and a new direct booking system. The case stands as a great example to the transformative power of digital solutions in the competitive landscape of the hospitality industry.
Results
Leta Digital transformed the booking process and led digital strategy and web development for Abbey Point Hotel. This resulted in increased user acquisition by a remarkable 110% following the launch of the new website, showcasing its effectiveness in lead generation and rise in sales.
Due to sophisticated SEO set-up the website immediately took the top first position in the Google search engine ranking. Direct bookings for room reservations saw a notable increase of 2% in 2 months with a trend for growth, adding a quantifiable sale to the hotel's revenue stream.
